Back to all case studies
RecruitingEmbedded
Coastal Recruiting
Marketing flywheel + inbound review queue installed inside the team
The Challenge
Coastal Recruiting was generating real inbound interest but had no consistent way to triage, qualify, or route incoming leads. Every new contact was a one-off — the team's best people were spending their highest-leverage hours on pipeline plumbing instead of placements.
The Approach
- 01Mapped the inbound lead flow end-to-end and identified where coordination overhead was killing throughput
- 02Designed a marketing flywheel with structured intake, automated enrichment, and a unified review queue
- 03Built and installed the system inside the team's existing tooling — no new logins, no migration pain
- 04Trained the team on how to operate and tune the workflow themselves
Tech Stack
Next.jsTypeScriptPostgreSQLAnthropic API
Results
1 system
Replaced ad-hoc lead handling across the team
Self-served
Team operates the workflow without ongoing dev support
The Full Story
The Situation
Coastal Recruiting case study coming soon. Short version: a marketing flywheel and inbound review queue that converted lead handling from a person-by-person workflow into a system the team owns and runs.
Similar to your project?
Let's talk about how we can help you achieve similar results.