Cubby
AI email parser that replaced a manual triage workflow. Built and handed off to the in-house team.
We build what
stays built.
Fulcro Labs designs and installs AI-native execution systems inside product teams.
Build right. Ship fast. Scale smart.
The Origin StoryMore about Mish →
I've watched the same problem at every stage of company.
Most teams don't outgrow their codebase. They outgrow their execution model. I've been inside that gap twice — once as a cloud engineer at an early-stage startup, once as the founding engineer and TPM at a hardware company scaling past two million connected devices. Different stages, different stacks. Same pattern: smart people stuck inside execution models the work had already outgrown.
At early-stage companies it looks like an MVP nobody on the team can maintain, or an AI prototype that wowed the board and never shipped. At scale it looks like four PMs triaging a backlog engineering can't get to, and architectural decisions made by people who'd never have to live with them. The work isn't usually broken. The execution model is.
That's the gap Fulcro is built to close. We work from inside the team — building, teaching, or embedding — and the throughline is constant across all three: nothing we build leaves with us.
What We Do
Multiple capabilities. One throughline.
We build custom AI-native software inside your team, teach you how to operate it, and stay embedded as long as you need a thinking partner. Three ways to work — one promise: we don't leave behind anything you can't run yourself.
Build & Deploy
Custom Software & AI Systems
We design and ship production-ready software — AI-native by default. Custom code, real architecture, installed inside your team.
Team & Leadership
Workshops & Enablement
Frameworks, real system teardowns, and live workflow assessments for teams ready to operate AI-natively — not just experiment.
Ongoing
Embedded Advisory
Retained technical leadership and AI systems thinking for teams that need a hands-on partner, not a deck and a goodbye.
How We Work
The Fulcro Methodology
Business first. Technology second. The team owns the rest.
01
Understand the Business
We start with the model, the users, and what "shipped" actually means in your context. We map the work like a product manager before we touch a line of code.
02
Design the System
We pick the right tools for the job and architect around how your team operates. AI as a layer, not a feature. Decisions made for the engineers who'll inherit it.
03
Build & Install
We ship production-ready code, install it inside your team's workflow, and hand off everything — including the knowledge to operate it. You own it. Fully.
Real work. Real outcomes.
What Clients Say
“Mish’s write-up and analysis were genuinely helpful—it stretched what I thought was possible, and I wouldn’t be nearly this far on my own. He engaged with the UI and product direction thoughtfully, not just as a handoff. I’m still getting a lot of value as we keep thinking it through together.”
Start Here
Start with a Reality-Check Audit.
We map your bottlenecks, model the cost of doing nothing, and hand you a prioritized action plan. The entry point to every Fulcro engagement.
Book a Reality-Check Audit · $1,500 →